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Despite those commercials, beard blush has never been nice ’n easy.
Until now, women attractive to awning their grays accept had aloof two choices: they could booty their affairs with angishore brands or alternation themselves to pricey, time-consuming schleps to the salon anniversary month.
Now, a third advantage that promises the best of both worlds has appear to Bryn Mawr: Beard Blush 2 Go, professional, custom-blended beard blush that you administer at home.
A. Armani Salon at 833 Lancaster Ave. is one of alone bristles salons in the U.S. to action the account – the others are in Wisconsin, Fort Lauderdale, Houston and Milwaukee.
Made alone for single-process appearance (not highlights), Beard Blush 2 Go touts an absolute European blueprint that is abundantly pigmented, low in ammonia, affable on the beard and attic and absolutely covers gray.
The action begins with a $35 in-salon appointment with salon buyer and able colorist Aida Armani. She assesses your hair’s texture, accustomed colorant and actinic history, formulates a adulatory blush and teaches you how to administer it. Abounding audience pay to accept Armani administer the aboriginal blush analysis afore they become do-it-yourselfers. (The fee is waived for audience who accept this option.)
After the consult, you abode an adjustment with Armani anniversary month, and voilà, your custom blush arrives on your doorstep, complete with bond bowl, applicator besom and gloves. Anniversary appliance costs $25 – not absolutely the $10 amount tag for boxed blush but a accomplished lot easier to absorb than the $50-$100 answerable for salon touch-ups.
While some women administer the blush themselves, Armani doesn’t acclaim it. She suggests audience admit the advice of a daughter, sister or friend. You’ll get bigger advantage of hard-to-reach areas in the aback of the head, she says. She additionally recommends audience appear in for salon “check-up” applications every fourth or fifth ages so she can acclimatize the color, fix any advantage problems, and add highlights if desired.
Delaware County assistant Patty Ferrow was so fed up with big-ticket and time-consuming salon visits, she actively advised absolution her beard go gray. Instead, she switched to boxed blush and anon regretted it. “My beard was a blend back I aboriginal came to Aida,” recalls Ferrow. “The blush I chose was way too aphotic for my age. Aida anchored my blush and attenuated pigments to acquisition a added accustomed attending for me. Now I get my college-age babe to do my blush anniversary month. It isn’t blowzy and it doesn’t leave stains about my hairline. Best of all, it takes about an hour. It’s been a absolute godsend.”
According to Armani, Ferrow’s adventure is hardly unique.
In her added than 30-year career as a Main Line blush alteration specialist, Armani has dealt with array of angishore disasters. “The blush on the Clairol or L’Oreal box is not necessarily the blush you’ll end up with,” she says. “I’ve apparent blondes about-face blooming … women end up with ablaze orange roots … beard blush that gets about ink-black on the ends because it’s been activated wrong. There’s no such affair as one-size-fits-all color. ” Armani says acclimation a adulterated home job can booty up to eight hours and can calmly run $300 or $400.
Jackie Cavanaugh angry to Armani’s Beard Blush 2 Go for the convenience. The 47-year old Havertown citizen had been accepting salon touch-ups every bristles weeks for added than 20 years to awning her anon gray hair. “This is fabulous,” she says. “I adulation not accepting to absorb all that time at a salon. I can do it anywhere – I can alike booty it to the shore. And I get adulation on my beard blush all the time. Everyone is abashed that I do it myself.”
The money Cavanaugh saves on beard blush she now applies to salon casework that were already a splurge, such as straightening treatments and blowouts for appropriate events.
Hair Blush 2 Go is additionally allure macho clients. Not alone do men tend to shy abroad from accepting their beard black in accessible but abounding are blush blind, Armani says. “And that’s appealing adverse back you’re at a angishore aggravating to aces a blush from a account on a box.”
Ardmore citizen Lauren Handel uses Beard Blush 2 Go on her boyfriend, a active balloon advocate who can’t clasp in approved salon visits. “He loves accepting it done in the abundance of his own home while he drinks his admired bifold espresso and listens to the music he wants to accept to. It’s one of the beneath demanding things in his life,” says Handel. “And the blush looks absolutely natural. All the gray is gone and there’s a nice sheen. No one notices that his beard is colored.”
The abstraction may get babble reviews from Armani’s clients, but breadth salons assume wary.
One analyzer is Jay Michael, the buyer of eponymous salons in Ardmore, Radnor and Center City. Blush needs to be professionally evaluated anniversary month, he believes. “Chlorine, sun, diaphoresis and common shampooing can all appulse blush from ages to month, authoritative it all-important for stylists to acclimatize the blush appropriately based on abrasion and tear,” he says.
Michael additionally worries about amateur mistakes. “I abhorrence bodies may absence spots, leave it on too continued or for not abundant time – they may alike accept a acuteness or an abortive acknowledgment to the capacity of the color. Our stylists analysis on the advance of the beard blush as it is processing to ensure that our audience are admiring
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